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Professional Experience

2022 - 2023

Commercial Operations Manager, Shift Lab

Start up harnessing the power of AI to create products to solve real world problems. In 2023, Shift Lab launched Genome in Beta, the first product to deliver high-quality e-commerce and marketing solutions.


*Internal E-Commerce Strategy: Collaborating with external marketing agencies to develop brands. Conducting independent R&D, analysing competitors and mapping strategy for brand launches. Conducting

*External Users: Built a strategy to bring the product to market and exponentially grow users in short time frames.

*PR & Stakeholders: Working closely with product managers to create a drop shipping business in 7 days using AI generated content and scheduling for seed investor.

2018 - 2022

Gallery Manager, Vigo Gallery

Executive role in a high-end contemporary London Art Gallery, driving commercial success of 20% YoY growth. Ownership of key projects, including collaborations with National institutions (Somerset House, Tate Modern, English Heritage) and the relocation of the business; working closely with the gallery founder and external stakeholders to produce 88 exhibitions, art fairs and events since September 2018.


* Premises Management: Supervised the relocation of the business to its new space in St. James's, at 36% of the estimated budget. Key responsibilities included negotiating the lease agreement worth £430k, hiring and supervising teams of contractors to under budget at £11k, managing the relocation budget, overseeing security installation,

outlining risk assessments and conducting maintenance reviews.

* Client Services: Implemented Arcarta as a system to AML due diligence as its encrypted capture solved an ongoing GDPR compliance issue, acting AML officer guide clients through the process and conduct risk analysis.

* Shipping Management: Organising client freight shipping, transporting artworks domestically and internationally, managing the condition and insurance of purchased works.

* Sales: Maintaining records of 11085 clients and 6774 artworks to strategise sales and track project metrics. Proactive in developing personal list of clients and suppliers; conducting £180k in direct sales and estimated £4m enabled sales.


* Realised a 17.7% return rate on virtual exhibitions in 2020 in collaboration with Emperia. The first exhibition sold out with a £350k profit and led to The Art Newspaper announcing the experience as "one of the best of its kind".

* Maximised social media platforms by implementing Later, a social engagement tool, to realise a 20k rise in followers and an 150% increase in engagement. Additionally planning email marketing campaigns, creating invites and publishing 3 catalogues to attract clients with a direct impact on resulting sales.

* Assisting press post-project with successful periodicals written on artists including The Sunday Times , The Telegraph , The Guardian , The Arts Newspaper , Dezeen , ITV News , The New York Times , The Financial Times , British Vogue and BBC News Arabic. (Forthcoming interview with Ibrahim El-Salahi).


Stakeholder Management

* Artist Liaison and first point of contact for collaborations with 22 represented artists and a further 25 nonrepresented artists, responsible for maintaining standards on commissions and projects, and sustaining messaging through to point of purchase. Managing expectations and evolving relationships with large corporations including Citizen M Hotel, McDermott Will & Emery, Guys & St. Thomas' Hospital Foundation and Nike.

* Helping artists to reach their objectives and assist in optimising studio productivity. This can range from problemsolving visa applications, researching conservation, hiring staff, setting up artwork databases, archiving material or handling press and publication requests.

* Collaborating with public institutions to provide large-scale exhibitions, with recorded audiences of up to 135,000 people. Identifying and solving issues such as hiring a team of 8 volunteers to educate the public on a project situated above Temple Station's Roof Terrace or obtaining licences from TFL for drone footage at Somerset House.

2017 - 2018

Founder, Kingston University Arts Collective

KUAC was founded as an open-panel society to facilitate collaborations, publications, debates and interdisciplinary critiques for art students whilst utilising a gap in university funding. Coordinating the start-up, recruiting 50 members, and connecting the society to sponsors, events, and course leaders; KUAC (2017) also organised a residency programme and curated a resulting exhibition. The collective is ongoing, providing students with an opportunity to organise extra-curricular events to better their studies.

Winner of Union of Kingston Students Best New Society 2018.



MA History of Art (Predicted Distinction), University College of London

Thesis: "Kamala Ibrahim Ishag: Master of Ceremonies - Allegories of Home in Sudanese Postmodernism"with contributions made by the artist

Key Essays: "Phoenix Thinking: The empowerment of artist activists through NFT function"

BA Fine Art (2:1), Kingston University

Prizes: Artists' Collecting Society (ACS) Prize Winner 2017



Advanced knowledge of Arcarta, Emperia, Later, Art Logic, Artsy, MS Office, Adobe Creative Suites, Figma and CMS Services

Anti-Money Laundering

MSA Certification of Art Specific AML Training


+44 7826 524792



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